A SYSTEMATIC METHODOLOGY ON CROSS COUNTRY BRANCH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IMPLEMENTATION- TAIWAN TO VIETNAM BANKING CRM CASE STUDY
碩士 === 國立臺灣大學 === 商學研究所 === 99 === Customer relationship management (CRM) has been applied widely, especially in high customer interaction level industries. The system helps companies improve customer knowledge as well as customer interaction, so, they can satisfy customer`s demand better and keep c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/27199527758546387958 |