The Impact of Consumer Ethnocentrism and Country-of-Origin Effect On the Attitude and Purchase Intention of Chinese Knock-off and World Famous Mobile Phones
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === The entrance of China to the World Trade Organization (WTO) and the opening of the domestic market cause the competition in China handset market being very fierce. However, Chinese knock-off mobile phone（Shan Jhai Ji） was making a figure in such intense circum...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31852881137990475094 |