The Role of Customers'' Future Considerations in Service Retention
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === Due to increasingly lower customer loyalty and higher customer attrition rate in the competitive marketplaces, firms are recognizing the importance of customer retention. Retaining existing customers has been an important key factor for firm to lower marketing c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02724396944502178499 |