The Impact of Intrusive Web Advertisement on Consumer Behavior
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === Mass communication has transited from one-way to two-way interaction form in this decade. By the transition of mass communication, advertisers have been looking for new effective ways to communicate with consumers. As the Internet began to popularize, adverti...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82998969870781519063 |