Building New Brand Online Community from the Perspective of Bricolage: An Example of Brand K
碩士 === 國立臺灣大學 === 國際企業管理組 === 99 === The study aims to discuss how a new brand builds up brand online community from the perspective of Bricolage. Due to lack of resources, new ventures need to review their resources at hand and recombine them to achieve organizational goals. The study illustrate th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30736747139028571953 |