Small-Medium Sized Enterprises’ Foreign Market Entry Strategies: A Case Study of Taiwan’s Electronic Point-of-Sale Manufacturer

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === In globalization and competitive business sustainability, with the perception that every firm should go abroad, the reality is not every firm is ready. For most firms, international growth is an imperative out of the need to convert economies of scale into econo...

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Bibliographic Details
Main Authors: Tania Paola Gutierrez Ahumada, 李英
Other Authors: Huang Heng-Chiang
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/92182251028086930645