An Empirical Study of Continuing Usage in Social Network Context: An Integrated Model of ECT and Interactivity Factors
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === Recently, social network sites have gained significant popularity. However, the full values and potential of social network sites cannot be realized without users’ ongoing participation. Thus, examining why users continue participating in social network sites b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04231619099416123387 |