On Marketing Strategies for Television Shopping – A Case Study on Dentistry Consultation Tickets

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === In recent years, TV Shopping become popular and develop its growth rapidly. Consumers also rely on TV Shopping to purchase products. As a result, more and more industries use TV Shopping Channel to provide services, for example, the Medical Cosmetology Indust...

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Bibliographic Details
Main Authors: Chih-Liang Su, 蘇志良
Other Authors: Chorng-Shyong Ong
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/19286913631025969214