Explore the factors of trust at internet shopping in different countries

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === Building consumer trust is important for new or unknown Internet businesses extend their customer to reach globally. This study explores the question: Are there some differences of building consumer trust in different countries? Should website designers take int...

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Bibliographic Details
Main Authors: Jia-ling Lin, 林嘉玲
Other Authors: 曹承礎
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/99820328541872350984