Social Network Citizenship Behaviors in Facebook：The Mediator Effect of Social Exchange and the Moderator Effect of Social Tie Strength
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === This study investigate in the social network citizenship behaviors on Facebook, discussing the effect caused by internet trust and perceived risks. Moreover, we propose self-disclosure and social exchange intention which the main activities on Facebook will have...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82767879409300271750 |