The Impact of Online Shopping Website Interactivity and Presence on Consumers’ Shopping Value

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === With the vigorous development of the electronic commerce environment, online shopping came into our life gradually, and it has become an important way of buying goods. As the development of web technology, websites can give more detailed information about goods...

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Bibliographic Details
Main Authors: Ming-Hung Li, 李明洪
Other Authors: Chorng-Shyong Ong
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/87110706261641459443