A Study of Advertisers’ Purchasing Behaviors Influence in Management Strategy of Women’s Fashion Magazine Industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === Along with government policy opening and the growing of Taiwanese education and economic capabilities, a variety of media also rapidly expand, especially in women’s fashion magazines industry which is under high level of competition and growth. With globalizatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21913419191346048470 |