The Consumers’ Choices and Consumption Behaviors: Evidence from the Luxury Goods and Counterfeits
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === The purpose of this study was to explore the consumers’ choices of the genuine luxury goods and counterfeit goods and their behavior of purchasing them by a questionnaire survey on the effects of counterfeit-purchasing experiences over the consumers’ choice and t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15656374905809223759 |