Customer Relationship Management implementation Critical Success Factors - Case Study of the Financial Holding Company
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === In recent years, Taiwan's financial holding industry is facing fierce market competition, product differentiation is not easy, and financial information transparency and consumer awareness is high, the past history of the so-called customer loyalty has b...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25390727499642742748 |