The Consumers’ Choices and Consumption Behaviors: Evidence from the Luxury Goods and Their Second-hand Goods
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === This study conducts a survey to investigate Taiwan consumers’ behaviors of purchasing luxury goods and their second-hand counterparts, and the effect of consumers’ buying experiences on their willingness to buy more luxury goods. Among 824 valid samples, there we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75954882036128357558 |