The Effects of Regulatory Focus on Group Buying Intention: The Moderating Role of Tie Strength and Language Abstraction.
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === This research is focus on the group-buying intention of different regulatory-focused consumers when they experience different tie strength and description way of group-buying message. In study1, we compared the influence of regulatory focus on group-buying intent...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74532059944053700204 |