Perceived Risk, Social Ties and Word-of-Mouth Recommendation
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === This study will explore perceived risk and social tie of word of mouth recommendation. Previous studies have pointed out that consumers will be word of mouth as an important basis for purchasing decisions. Thus, most consumers will choose to buy product before th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25342327722455074808 |