The Effects of Experience Clues on Customer Emotional Perception and Customer Satisfaction - Evidence from Taiwan Convenience Stores

碩士 === 國立臺灣科技大學 === 設計研究所 === 99 === In the world, Taiwan has the highest density of chain convenience stores that satisfy the shopping habits of all consumer groups. Therefore, it is crucial for most of Taiwanese convenience stores to identify how to create better service experiences to meet custom...

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Bibliographic Details
Main Authors: Yi-ting Hou, 侯宜廷
Other Authors: Tung-jung Sung
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/352cf2