The Effect of Crowding on Unknown Brand toward Promotion-focused and Prevention-focused Individuals
碩士 === 國立臺灣科技大學 === 管理學院MBA === 99 === This research attempts to understand people purchase intention on unknown brand under the crowding condition. Crowding can leads to either positive or negative perception in one’s mind that can bring on different behaviors. Chronic regulatory focus theory divid...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rrbrd7 |