WORD-OF-MOUTH EFFECT ON CHOOSING A DOCTOR: RECEIVER PERSPECTIVES
碩士 === 國立臺灣科技大學 === 管理學院MBA === 99 === Word-of-mouth marketing is getting more and more popular recently both in academy and in practice. However, few researchers study word-of-mouth processes in medical service, and, of course, no medicine provider put word-of-mouth marketing into practice. In 21st...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4672wd |