A Study of business strategy for self-created brand in real estate industry—The case of DKS corporation

碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 99 === This paper aims to explore the business strategy of self-created brand in real estate industry. And local brand will be the research object to understand the development of real estate industry and the influence of political policies, so we take “DK...

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Bibliographic Details
Main Authors: Hui-chen Lee, 李惠珍
Other Authors: Ming-Jang WENG
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/40682695299491216460