A Study of Economic Impacts of Sponsoring ImportantInternational Sport Event: The Case of 2009 Kaohsiung World Games
碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 99 === Holding sports event not only can bring huge tourism earnings to the host city, but also build strong sense of pride and belongingness among local residents. Sport event possesses multiple influences on economical, social, cultural and physical environ...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74463202863150689587 |