| Summary: | 碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 99 === Holding sports event not only can bring huge tourism earnings to the host city, but also build strong sense of pride and belongingness among local residents. Sport event possesses multiple influences on economical, social, cultural and physical environment. Since winning the right to host the 2009 World Games in June 2004, Kaohsiung has been making numerous preparations for the big event.
The essay is implemented through documentary analysis, SWOT analysis and
Michael Porter diamond Model as research method. The data which was compared
with World Games in Kaohsiung includes “Olympic Games” and “National Athletic Games” collected from the public reports.
The research finds that holding Important International Sport Event can actually bring the host city some benefits. However, the operations of Kaohsiung still have toaware of planning of city marketing and tourism, and also the best usage way of the main stadium of Kaohsiung World Games.
Kaohsiung should work harder in the future, striving actively for the right to host international event which helps internationalize the city, expand commercial possibilities, and gain people recognition.
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