A study of customer lifetime value in the internet banking

碩士 === 虎尾科技大學 === 經營管理研究所 === 99 === This study investigates whether customer lifetime value is influenced by the factors of service quality, brand image, customer satisfaction and loyalty for clients using internet banking. Moreover, this study examines the impacts of internet banking caused by con...

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Bibliographic Details
Main Authors: Shu-Ying Nien, 粘舒媖
Other Authors: 紀麗秋
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/66135426765564558447