The Moderating Effects of Life Style on the Relationships between Perceived Quality, Perceived Value, Customer Satisfaction and Repurchase Intention in Healthy Food

• Main Authors: Hsiao-Pei Cheng, 鄭曉珮
• Other Authors: Man-Shin Cheng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/7dzfu9

碩士 === 國立虎尾科技大學 === 經營管理研究所 === 99 === This study investigates the relationship of consumers perceived quality, perceived value, perceived risk, customer satisfaction and repurchase intentions by using health food, the moderating effect of life style, and uses healthy food consumers as sample, as total of 380 sent questionnaires. Empirical findings are as follows: There are positive effects of Health food perceived quality on perceived value and Perceived value on consumer satisfaction and Consumer satisfactions on repurchase intention. The perceived risk has a partial effect on consumer satisfaction. In addition, Different life style has moderating effect on perceived quality assurance and perceived value price has a positive effect. Therefore, have improved healthy food quality and perceived value and repurchase intention. Besides, health food should be explaining product features to increase consumer’s belief in products to win the trust of consumers.