A study of customer lifetime value in the internet banking
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 99 === This study investigates whether customer lifetime value is influenced by the factors of service quality, brand image, customer satisfaction and loyalty for clients using internet banking. Moreover, this study examines the impacts of internet banking caused by c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/276552 |