A Study on Consumers’ Favor and Brands of Instant Noodles in Taiwan
碩士 === 僑光科技大學 === 全球運籌管理研究所 === 99 === The Research is to study the relationship between consumers and brand image (including functionality, symbolism, and experience), product involvement (importance of product, risk of accidental shopping, pleasure and symbolism of product), and product country im...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/15464673784729080106 |