Effects of MICE Plan on Participants’Behavioral Intentions in Taiwan

碩士 === 僑光科技大學 === 全球運籌管理研究所 === 99 === Meetings and exhibitions are ordinary events; most governments make more efforts and promotions on MICE industry, including meetings, exhibitions, conventions and incentives. Since MICE industry has high economic value, high employment opportunity, and high co...

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Bibliographic Details
Main Authors: Lai, Huey-Ling, 賴蕙玲
Other Authors: Yeh,Chun Yuan
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/31982005332888230789