The influence on corporate image, and consumer's attitude for fulfilling a commitment of CSR-Chunghua

碩士 === 僑光科技大學 === 全球運籌管理研究所 === 99 === In response to increased environmental pollution, worsening global warming and climate change, subprime mortgage issues, and business scandal events, such as, Enron, WorldCom, Arthur Andersen, and Salomon Brothers etc., corporate social responsibility(CSR) awar...

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Bibliographic Details
Main Authors: Shu-Chuan Chen, 陳淑娟
Other Authors: Cherng-Ying Chiou
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/05849720387166672497