A study on relationship between brand community practice and brand equity creation
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === Consumer-oriented core strategy is focus of the modern marketing theory. And customers need no longer be mere passive recipients of value propositions offered by firms, but seeking various channels actively for cooperation and co-creating value with firm. T...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93275340045562683286 |