A study on sense of virtual brand community and participation of virtual brand community

碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === This research is in discussed of the relations of sense of virtual brand community, the attitude of virtual brand community participation and virtual brand community participation. In accordance with the quotations of the correlation bibliography and logical in...

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Bibliographic Details
Main Authors: Lee, ShouChung, 李守中
Other Authors: Yang, PinTsan
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/37868142463398702186