The influence of the relation among experiential marketing, customer loyalty and purchase intention - product involvement as Moderator variable
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === The main purpose of this study was to explore the experiential marketing on customer loyalty and purchase intention, and to further explore whether the extent of product in-volvement would interfere with the relationship between the variables. Research pro-gram...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95690883729937546605 |