The moderating effect of need for cognition on the relationship between extension similarity and brand extension evaluation
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === The purpose of this study is to explore the moderating effect of need for cognition on the relationship between extension similarity and brand extension evaluation. The study used the experimental research including a pretest and final experiment. The purpose o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29047254494048108522 |