Exploring the Users’ Behavior of the Social Network Site Based on an Hedonic Context :Using Facebook as an Example.
碩士 === 中國文化大學 === 資訊管理學系 === 99 === The use of social network sites has become a popular phenomenon. This study contributes to our understanding by empirically investigating factors influencing user adoption of social network sites. Social network sites attracting advertisers, internet marketing a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72210496942596236138 |