The Influences of Color Preference on Consumption Emotions and Consumer Behavior of Afternoon-Tea Consumers.

碩士 === 中國文化大學 === 觀光事業學系 === 99 === Since Victorian Era from the 17th century, afternoon tea culture has developed into a popular lifestyle; and it is also a derivative of a new way of cultural meaning and life-style in Taiwan. In recent years, more and more consumers pay high attention to dining at...

Full description

Bibliographic Details
Main Authors: Mu-Hsian Chen, 陳慕賢
Other Authors: Shin-yi Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/77739703044726000052