The Effect of the Country of Brand and Country of Manufacture on Consumers’ Purchase Intention: The Empirical Evidence from Fast Moving Consumer Goods.
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 99 === With the trend of globalization and multi-national business development, the enterprise usually allocates operating functions in most cost-effectiveness countries. Those functions include research and development, manufacture, logistic, marketing and sa...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44117363239211124263 |