The Influences of Product Placement on Impulsive Purchase Behavior -Time Pressure as Moderator Variable
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 99 === Yet today ,so many researchers continue to study how customer impulse buying behavior occurs ,What factors stimulate customers to purchase immediately . With the development of popular propaganda , vendor placed the diversified promotion into drama in or...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43493365698652555688 |