The Relationship between Word of Mouth and Consumer Decision Rules
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === Consumer decision rules means that the way how consumer assess and choose the attribute of the goods, it can influences purchase behavior and decision. The objective of this study is to examine the word of mouth and consumer decision rules. With variety of s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29985412927709666716 |