The RFM analysis of women’s lifestyle、body image and underwear consumption

碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === The consuming pattern of lingerie has been changing with the improvement of females’ financial independence and self-consciousness. More than that, a mixture of cul vture evolutions also plays an important role in forming the new consuming pattern of lingerie....

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Bibliographic Details
Main Authors: Chi-Chang Liu, 劉啟璋
Other Authors: Li-Chung Jen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/77962274139629570355