The Relationship between Relationship Bonds and Credit Card Holers’ Re-patronage Intention
碩士 === 中國文化大學 === 國際企業管理學系 === 99 === Facing the fact that products and service are more homogeneous and the fact that product life cycles are much shorter, firms must retain customer re-patronage intention in order to sustain their competitive advantage. The purpose of this study is to investig...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/38275448902811498507 |