Effectiveness Of Advertisements – A Case Study Of Open Shelf Cosmetics
碩士 === 靜宜大學 === 管理碩士在職專班 === 99 === As women increase in both employment and income, coupled with richer in purchasing power as well as the concept of beauty treatment getting popular, making the idea of cosmetics migrates from the luxury to the commodity. In the early years, the open shelf cosmetic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98689165886115011699 |