The Study of Customer's Satisfaction and Word of Mouth - The Case of A Computer Retail Company In Taichung
碩士 === 靜宜大學 === 管理碩士在職專班 === 99 === The sample of this study is customers of a computer retail company in Taichung. This study investigates the relations of the different data classification, customer satisfaction and word of mouth. First, using factor analysis to extract three factors of attached b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93557382342682866736 |