Consumer attitude toward Shanzhaiji: An application of the reasoned action theory action
碩士 === 靜宜大學 === 企業管理學系 === 99 === The history of Shanzhaiji can trace back to 2003 in China, people started to knowing Shanzhaiji was basic from mobile industry, anyhow, Shanzhaiji took the lead of its reputation right in China, then developed the Shanzhaiji spirits, and Shanzhaiji culture. Shan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72483734595514318789 |