The Influence of Facebook Messages on Response Intention of Like, Comment, and Share

碩士 === 靜宜大學 === 企業管理學系 === 99 === Many enterprises started to establish their ‘Page’ on Facebook, a newly-developed social media, to post announcement and also to interact with their fans in the past few years. Through the findings from our past researches, they have demonstrated that review types p...

Full description

Bibliographic Details
Main Authors: Lee, Chien-Chen, 李乾禎
Other Authors: Wu, Heng-Hui
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/81540646186558714095