Research on Marketing Strategies for Service Products- Based on Example of Taiwan Convenience Stores
碩士 === 靜宜大學 === 國際企業學系 === 99 === Most convenience stores in Taiwan face the common issue of “product homogeneity” with others. They use different kind of marketing strategies to increase their performance. This study used “service product” as target to investigate the impact of different “sales pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58835744109444032043 |