A Study on the Integration of Data Mining and RG Products Combination to Product Marketing

碩士 === 靜宜大學 === 資訊管理學系 === 99 === In marketing, products which provide less profit are usually labeled as “green” products. In the contrast, products which provide high profit are labeled as “red” products. To enhance the total profit, combining green and red products is an ordinal sale strategy, ca...

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Bibliographic Details
Main Authors: Yu-Ching Hsu, 許郁卿
Other Authors: Chia-Chen Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/74905766744287519526