Applying Expectation Model and Justice Theory for Online Service Failure Recovery

碩士 === 靜宜大學 === 資訊管理學系 === 99 === Online shopping has become a quite popular phenomenon. Without face-to face communication, service providers can not respond to consumers’ needs directly and thus consumers have more chances to encounter service failures. Several previous studies on service failu...

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Bibliographic Details
Main Authors: Bo-Shiun Wu, 吳柏勳
Other Authors: Chia-Ying Li
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/91530148927910541482