Exploring antecedents of B2B trust: A study of e-marketplace participants
碩士 === 靜宜大學 === 資訊管理學系 === 99 === While electronic commerce is rapid growing, e-marketplace providers constantly face the challenge to survive. Trust is essential to conduct online transaction and interaction. The purpose of this research is to explore the antecedents of trust influencing the de...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75718353572180488809 |