Consumer Preferences for the Interface of E-Commerce Product Recommendation System
碩士 === 靜宜大學 === 資訊管理學系 === 99 === Many e-Stores have adopted product recommendation system to provide personalized service in order to enhance customers’ satisfaction. The benefits of recommendation system include maintaining customers' loyalty, increasing consumer purchase intention, and incre...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30357561670769349094 |