An investigation of the effect of perceived values, brand image and customer satisfaction on customer loyalty in the hotel industry in Taichung
碩士 === 靜宜大學 === 觀光事業學系 === 99 === There is a growing emphasis on building customer loyalty due to the severe competition in the hotel industry. Previous studies have mentioned that customers’ perceived values, brand image and customer satisfaction would contribute to the success of customer loyalty....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13697473616534717210 |